Building Partner Channel Revenue

In today's interconnected business landscape, mastering channel partner programs is not just beneficial; it's imperative. John Buttery, a channel management and partner sales leader, harnesses unique methodologies and insights gained from a diverse range of successful global partnerships to elevate your business strategy. 

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Author’s Perspective

My journey of developing Channel, OEM, and Partner Programs for global companies has been a testament to the transformative power of a well-executed plan. This experience reinforces my belief that businesses can dramatically increase revenue by using a multi-channel sales approach.

I focus on leveraging strategic channel plans, recruiting top partners, and closing large contracts. I am skilled in strategically recruiting, onboarding, and enabling channel partners to sell and support technical solutions, resulting in increased market penetration and product sales.